As a new business owner, the goal is to grow your business and start making profit in no time. However, if people do not have an idea of who you are or what you’re selling, this may take much longer than expected. In this age of social media and the internet, the fastest way to draw attention to your business is definitely through search Engine Optimization (SEO) and digital marketing strategies. SEO helps to build awareness for your brand as well as increase audience reach and engagement. So if you are a start-up looking to establish your presence and achieve business goals, here is a short guide on how you can get started with SEO
Define your goals: The first thing to do when commencing SEO strategies is to align it with organizational goals. As a start-up ready to launch, you should have your business model already in place. Now you just have to figure out how to fit SEO in. Determine how blog/website content fits each goal and what that means for SEO. For example, if the goal is to double website traffic, the best strategy will be to build awareness through various channels and social media platforms so as to direct traffic back to the website. This can easily be achieved by creating targeted content that can be optimized for search engines.
Keyword Research: This will help you expand content opportunities and focus on the right audience. Based on your intended audience and search trend analysis, you can easily figure out the keywords that will yield the best results with little competition.
Ensure that your website is technically flawless and mobile friendly: When creating a website, make sure you create search engine friendly code. Also, remember that the focus is shifting from personal computers to smartphones. So make sure your website meets mobile friendly standards so as to increase the reach of your business.
Check and recheck for errors: Do not allow little fixable errors affect your content’s SEO. It is therefore necessary that you search out and fix any issues. Some of the more common errors that may affect SEO include: duplicate content, broken images, 404 errors etc. Look out for these errors and fix them ASAP!
Optimize and socialize content: There are a couple of things you could do to optimize and socialize content for search engines. Some of which include:
1.Simplify your URL structure by creating clear and really addable URLs for both humans and search engines.
2.Use clear and concise titles. This will improve both site traffic and ranking provided the rest of the content aligns with the title.
3.Create content that is locally relevant and SEO-targeted.
Now that you know what to do, the next question is “Who will do it best?” You may choose to go either of two ways: A full service digital agency or several niche agencies. While niche agencies focus mainly on one area, full service digital agencies offer the whole package. Deciding which one to choose will therefore depend on your type of business and its intended audience. However, as a start-up trying to break into a new or already existing market, handling several agencies at once may not be realistically ideal. Not to mention ensuring that your brand is putting out the same message across all the various platforms. With full service digital agencies, you would have less worries as all departments are in constant communication with each other. So except your business is targeted to only one aspect of the web, a full service digital agency is probably your best bet.
Now we know, some local start-ups may be in the dark as to where to get the best digital marketing services from but the team at Trimseo have got you covered. Based on our online presence and great reviews we are one of the best digital marketing agencies for start-ups in London. So if you’re a new business trying to break into the market, head over to these websites and get started!