- February 8, 2018
- Posted by: businesswebsite
- Category: Blog
Local search engine optimization is a very efficient form of online marketing. With local SEO, local businesses can be advertised at the same time that people try to find them on search engines. Local SEO is effective because it helps businesses target people who are looking for them. Unlike regular ads that aim to convince people of their need for a product or service, local SEO advertises products and services to people who have already expressed the need for them.
If you’re interested in growing your customer base and driving more sales for your business, then knowing how to use local SEO to your benefit will make that happen. Alternatively, there are top SEO companies in London that’ll offer you these services. But, how do drive more sales using local SEO, you may ask. Here’s how:
1. Get a Page for your business
The first step to take is to create a page for your business. Include your business name and its actual address. So typically, your page should contain the product/service your business offers, the full address (an actual address that can be located on Google maps) to include the city and state you’ll be ranking for. This way finding you would be quite easy.
2.Be Consistent with Your Business Listings:
As much as lies within your power, use the same information in all your business listings online. You want to create a pattern of consistency because this will to show stability in your online presence and give you a better ranking in local searches on search engines. So ensure that your business name, address and phone number are accurate across directories, blogs, and other websites.
3.Be Business-like about Your “My Business” Page
Your “My Business Page” on Google is very important if you’re going to achieve the goal of driving sales to your business. This page must be optimised for local searches too. To strengthen the identity and authenticity of your business, give Google access to your business and website information.
4.Create content for backlinks
As a business owner online, it’s important to create amazing content online. The posts on our website’s blog and the information on the site itself about your product/service should be crafted to appeal to your visitors. If your content is god enough, people from other sites can decide to link to your site. This person’s visitors most likely differ from yours and by linking to your site; said person is bringing his/her own visitors who are your potential customers to your site.
5.Understand the Power of Positive Reviews
Lately online reviews have begun to carry as much weight as personal recommendations. They are basically word-of-mouth advertising, except they’re being done online. People will trust a place people speak well about over a place where no one’s spoken of. So find means to get your customers to drop positive reviews across all online platforms. You could offer incentives like a good discount for a certain number of customers in return for leaving a good review. You could also tactfully prompt visitors to leave reviews online.
Doing all of these is clearly not a walk in the park, which is why you should employ a great SEO company like Trimseo to handle your local SEO needs.